Join us for a morning of informative discussion, presentations and networking with peers as we explore the opportunities and best practices in adopting consumer branding methods for B2B brand marketing.

As marketing in Silicon Valley evolves, more companies are looking to consumer brand companies to leverage their brand marketing techniques in high tech and B2B. What can we take from companies like P&G and Kraft to make our technology brand management more effective? What is the difference between managing a brand for a network server and managing a brand for auto parts or cheeseburgers? It all takes place at:

John Maver is President at Maver Management, a management consulting company. John has a breadth of consulting experience across multiple industries. From a very strong base in Brand Management, including the flagship brand of Proctor & Gamble, he has driven consumer brands to market leadership. John started a pharmaceutical business from scratch, led B2B businesses to increased profitability, developed a model for extending consumer brand equity to other industries, created turn around plans and jump-started client business acceleration. 

Panel Moderator
Greg Sieck, Founder and Principal at SieckGrowth Branding and Design
Greg is a 25-year brand marketing expert who has worked in advertising, marketing operations and consulting for a variety of consumer and B2B brands. His most visible work prodded beer drinkers to "Stop and Taste the [Miller] High Life", cell phone users to "make their [AT&T] Wireless phone their only phone" and fast food fanatics to 'Think Outside the Bun" at Taco Bell. As VP Brand and Advertising at Intel, Sieck led the global launch of the Centrino brand.

Panelists:

Larry Vincent, Group Director, Strategy, Siegel and Gale
Larry Vincent leads the strategy practice at the Los Angeles office of Siegel+Gale, one of the world's premier strategic branding companies. His clients have included MasterCard Worldwide, Microsoft, Vitaminwater, Qualcomm, the National Football League, The Four Seasons, and dozens of venture-financed, early stage technology companies. Prior to his work at Siegel+Gale, he led the Los Angeles office and entertainment marketing division of Octagon Worldwide. Before that, he was a senior partner and lead strategist at Cabana Group, a media and entertainment agency. Larry is the author of Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy.

 Martin Olivero, Director, Global Brand Strategy and Marcom, Verisign (now Symantec)
Before working at Verisign, Martin was a Director of Global Sponsorships at Intel. While at Intel he was also a manager of Media Strategy and Programs for the Intel Inside Program as well as manager of Worldwide Business and Technology Advertising.

Allen Olivo has served as Senior V P, Central Marketing and Global Brand at Yahoo!, Sr. Director, WW Advertising, Marcom, CorpComm and RetailMarketing at Apple, VP, Corporate Marketing at Amazon.com, CMO, Managing Director at RobertsonStephens, VP, Marketing at S F Chronicle, sfgate.com, and Executive Director,Marcom at Pacific Bell/Pacific Telesis. He is currently a Marketing Advisory Board Member at NetBase Solutions, Inc. Lecturer, Professional Marketing Faculty at UC-Berkeley, Haas School of Business, and Principal Consultant at BrandValue Advisors.